Always Night (P&G)

Pitch Brief: Create awareness of the ‘Always Night’ product line, driven by the reality of the existing anxiety amongst women to sleep the course of the night without disruptions.

Creative Platform
Wake up Awesome.

Idea: A series of light hearted consumable digital videos, built around different triggers/phobias! (FOMO – OCD – Fear of Being Late…).
Using these triggers as horrific climax points, exaggerated and highlighted to add quirkiness and fun, using it to introduce our “Night’s” solution.